Category: Blog

Endowed Progress Effect | Behavioural Science in Banking

To understand how the Endowed Progress Effect can be applied to banking use cases as [...]

Moneythor launches digital engagement tool for wealth management

Moneythor, a leading solution provider of personalised customer experiences for banks and embedded financial services [...]

The Transparency Effect | Behavioural Science in Banking

In Nudge, Thaler and Sunstein introduced nudges as a manner of encouraging better decision making [...]

Minimising Technical Debt

At Moneythor, we are committed to delivering a technical solution that can be implemented with [...]

Moneythor is a finalist for the FF Awards 2022

Excited to announce that our entry about driving innovative digital banking experiences at scale with [...]

Salience Bias | Behavioural Science in Banking

What is salience bias? Our choices are driven by the information that is communicated to [...]

Social Proof | Behavioural Science in Banking

Imagine this: you are looking to buy a new pair of walking shoes. You go [...]

The Default Effect | Behavioural Science in Banking

When it comes to decision making, people are sometimes lazy. Decision fatigue is a very [...]

The Certainty Effect | Behavioural Science in Banking

Have you ever been in a situation where your conviction about an issue makes it [...]

Open Finance: Defined

Despite Open Banking being available in the market for quite some time now, consumers still [...]

Promoting financial wellbeing for BNZ customers

Hearty congratulations to Bank of New Zealand (BNZ) and their well-deserved win for Activity, BNZ [...]

Rewards | Behavioural Science in Banking

We know that financial wellness is intrinsically linked to overall wellbeing, and as such, forming [...]

Confirmation Bias | Behavioural Science in Banking

As rational human beings, we would like to believe that our opinions and viewpoints are [...]

The Framing Effect | Behavioural Science in Banking

Our decisions vary substantially based on how we receive, perceive and understand information. The same [...]

Real-time digital experiences with DBS Card+

Congratulations to DBS Hong Kong on a successful launch of DBS Card+, the new version [...]

Building Digital Banking Technology for Personalisation and Scale

Building a scalable digital banking solution delivering personalised engaging content to millions of customers raises [...]

The Cashless Effect | Behavioural Science in Banking

Cashless payments are internationally the preferred method of transaction today. This has not only been [...]

The Lucky Loyalty Effect | Behavioural Science in Banking

When shopping at your favourite store (or online retailer, as of late), do you ever [...]

Present Bias | Behavioural Science in Banking

As technology and social media make our interactions so instant, it can become hard to [...]

The Goal Gradient Effect | Behavioural Science in Banking

What is the Goal Gradient Effect? Whether we are acting as students, employees or consumers, [...]

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Considerations when choosing a SaaS deployment

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Download Fintech Futures Report

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Request a CAM Demo

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Download Report

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