The integration brings together Yoyo’s diverse catalogue of rewards and Moneythor’s personalisation engine to offer banking customers engaging, personalised and timely rewards based on their previous behaviours and transactions.

Yoyo Group’s catalogue of rewards from South African-based retailers and merchants can be seamlessly integrated into Moneythor’s engine to bring tailored and contextual loyalty campaigns to customers in real-time. Additionally, the seamless integration enables bank employees to manage and set up redemption rules for vouchers and rewards quickly and efficiently.

Speaking on the integration capabilities with Moneythor, Mia Morkel, Chief Commercial Officer at Yoyo Group, commented, “Our mission is to enrich lives, empowering companies to thrive through seamlessly integrated rewards that delight their customers. By having Moneythor integrate to our Rewards engine, we can help financial services providers to improve their bottom-line through continued innovation in loyalty offerings.”

Martin Frick, Moneythor CEO added “We are delighted to be working with the team at Yoyo Group, to continue bringing our personalised loyalty campaigns to South Africa. By accessing Yoyo Group’s diverse catalogue of rewards we can optimise digital banking loyalty campaigns and drive measurable business results for our banking clients.”

About Moneythor

Moneythor provides an all-in-one personalisation engine for financial services that delivers actionable data-driven insights, recommendations, and nudges to support the entire customer journey from acquisition to activation to engagement. Examples of these include money management nudges, budgets, savings goals, predictive forecasts, financial literacy material, relevant offers, referral campaigns, gamification, loyalty programs and more.

Headquartered in Singapore, Moneythor is also present in Paris, Dubai, Sydney and Tokyo. Moneythor’s broad geographical footprint includes financial institution clients in Australia, France, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Saudi Arabia, Singapore, South Africa and the UAE.

About Yoyo Group

Yoyo Group provides customer loyalty and rewards software, dedicated to transforming the buying experience. With over 5 million monthly active users and partnerships with more than 18,000 stores across 12 countries, Yoyo Group specialises in custom branded payment, ordering, and loyalty solutions. Their innovative platform helps businesses attract, engage, retain, and grow their customer base through data-driven insights and targeted campaigns.

The post Moneythor Integrates With Yoyo Group to Bring Personalised Loyalty Campaigns to South African Customers appeared first on Moneythor.

Arat, the leading sukuk crowdfunding platform for SME real-estate developers in Saudi Arabia has gone live with Moneythor, the global provider of personalised engagement and loyalty solutions, to drive activation and boost customer engagement.

Arat has deployed Moneythor’s cutting-edge loyalty solution to enhance its financing and investing offerings with an innovative loyalty programme. Customers can earn points through referrals, participating in the investment opportunities, or other activities, with flexible redemption options such as adding funds directly to their wallets or spinning a wheel for instant cashback or prizes. This enriches the overall customer experience and fosters long-term loyalty. By leveraging Moneythor’s loyalty platform, Arat aims to incentivise customers to actively engage with its platform, thereby maximising customer relationships.

Mashari Alomayyer, Co-founder and CEO expressed his enthusiasm for the partnership, stating, “At Arat, we are committed to empowering SME real-estate developers through innovative financial solutions. Our collaboration with Moneythor to introduce a loyalty program not only enhances customer engagement but also fosters loyalty among our user base. Together, we are revolutionising sukuk crowdfunding, paving the way for inclusive and accessible financing options in Saudi Arabia”

Martin Frick, CEO of Moneythor, added “We are thrilled to collaborate with Arat in reshaping the landscape of sukuk crowdfunding in Saudi Arabia. Our belief in enriching the overall customer experience aligns with Arat’s vision, and we’re delighted to see this shared commitment in delivering personalised customer-first digital experiences for their users with best-in-class loyalty services.”

The post Arat goes live with Moneythor to launch innovative loyalty programme in Saudi sukuk crowdfunding appeared first on Moneythor.

金融機関並びにフィンテック企業に対してリアルタイムでパーソナライズされたデジタル
顧客体験やロイヤリティのソリューションを提供するリーディングプロバイダーであるMoneythor
（以下、弊社）は、本日、大手地域金融機関である千葉銀行様に採用され、今後導入されることを発
表しました。

千葉銀行様は、多岐に渡る顧客ニーズを把握し、オーダーメイドの提案を提供し、顧客体験を向上さ
せる革新的なデジタルソリューションを積極的に模索してきました。
千葉銀行様は、今後益々増加するデジタルツールをご利用されるお客さまに、“ちばぎんアプリ”上で
お店にご来店されるお客さまと同じような「パーソナライズなご提案を行う方法」や「エンゲージメ
ントを強化する方法」を実現できるオールインワンのソリューションを探し求められておりました。

千葉銀行様は、マネーソーの最先端技術の活用により、顧客の嗜好に合わせたパーソナライズされた
知見を提供し、これまで以上に顧客との関係性を強化すると共に、デジタルチャネルのみならずリア
ルチャネルも含めた銀行全体での顧客体験全体の向上を目指します。また、弊社のグローバルでの豊
富な経験を千葉銀行様に提供することで、デジタルバンキングサービスをさらに洗練させるための洞
察やベストプラクティス強化に繋がると信じております。

千葉銀行 執行役員 デジタル戦略部長 柴田秀樹様は、弊社の採用について次のように述べられてお
ります。Moneythorを活用することで、お客さまの気になるお客さま自身の情報を提供し、その流れ
の中で「パーソナライズなご提案」に繋ぐ形を作ることや、また、リアルタイムの「ナッジやリマイ
ンダー」によって、デジタルでつながる多くのお客さまとのエンゲージメント強化が図れると考え、
導入を決定しました。

千葉銀行が掲げる、「一人ひとりの思いを、もっと実現できる地域社会にする」というパーパスのも
と、日々刻々と変化する顧客行動に対して、担当者が高い自由度と運用の容易性をもってお客さまと
のエンゲージメントをスピーディに実現するために、エンジンやインタフェースを常にブラッシュア
ップしていくことや、グローバルでの利用実績の多さからくる様々なユースケースの共有などを通じ
て、お客さまに「最高の顧客体験」をお届けする機能をますます強化されていくことを期待していま
す。

弊社CEOであるMartin Frick（マーティン・フリック）は、「千葉銀行様と協業し、顧客のデジタルバ
ンキング体験を向上させるというミッションに参加できることを嬉しく思います。弊社は、『ちばぎん
アプリ』の革新と機能強化を継続し、ユーザーの皆様がそれぞれの金融上の目標や希望に沿ったオー
ダーメイドの提案やパーソナライズされたサービスを受けられるよう、全力で支援して参ります。

The post 千葉銀行がパーソナライズされたデジタルバンキング体験を提供すべくMoneythorを採用 appeared first on Moneythor.

Moneythor, the leading provider of real-time, personalised engagement and loyalty solutions for banks and fintech firms today announced that it has been selected by Chiba Bank, one of the leading regional banks in Japan, to bring real-time personalised experiences to its customers and enhance customer engagement.

Recognising the evolving needs of its customers, Chiba Bank has proactively sought innovative solutions to deliver tailored recommendations and enhance customer digital experiences. Chiba bank required an all-in-one solution that could deliver money management features, savings challenges, cash flow predictions and more on their “Chibagin App.”

By leveraging Moneythor’s cutting-edge technology, Chiba Bank aims to provide customers with personalised insights tailored to their unique preferences, thereby fostering deeper connections and enhancing the overall digital banking experience. Additionally, Moneythor’s extensive global experience will serve as a valuable resource for Chiba Bank, providing insights and best practices to further refine its digital banking offerings.

Speaking on selecting Moneythor, Hideki Shibata, Executive Officer and General Manager – Digital Strategies Unit at Chiba Bank, commented “At Chiba Bank, our primary focus is to deliver personalised, seamless, and engaging digital experiences to our customers. We believe that by leveraging Moneythor’s technology, we can empower our customers with personalised insights and recommendations that resonate with their interests. This creates a sense of community amongst our customers and enhances digital connections, all while catering to their increased reliance and use of digital tools in the future”

Martin Frick, CEO of Moneythor, added “We are delighted to be working with the team at Chiba Bank and to join their mission to elevate the digital banking experience for their customers. Together, we will continue to innovate and enhance the capabilities of the “Chibagin App”, ensuring that users receive tailored recommendations and personalised services that align with their financial goals and aspirations.”

The post Chiba Bank selects Moneythor to revolutionise personalised banking experiences for over one million customers appeared first on Moneythor.

Moneythor, the leading provider of all-in-one personalisation solutions for financial institutions, today proudly announces the appointment of Martin Frick as its new Chief Executive Officer. Concurrently, Olivier Berthier, the co-founder of Moneythor will transition to the role of Chairman, continuing to provide invaluable guidance and support to the organisation.

This significant leadership transition marks a significant milestone in the evolution of Moneythor and comes at a time of significant growth and expansion for Moneythor, marked by the acquisition of numerous clients across various new markets and regions.

With a career spanning more than three decades, Martin boasts extensive experience and a proven track record of fostering organisational success in dynamic and competitive markets. His tenure includes notable roles such as Managing Director, Asia Pacific, at industry-leading software firms Temenos and Avaloq. Most recently, Martin led his own consultancy business, Amsantix Pte Ltd., assisting technology companies in scaling and achieving sustainable growth.

In his role as CEO, Martin will focus on accelerating growth, fostering innovation, and strengthening Moneythor’s position as a market leader in the financial services personalisation space.

Olivier, who has played an instrumental role in founding and shaping Moneythor since its inception, will assume the position of Chairman. In this capacity, he will continue to contribute his strategic insights and industry expertise to guide the company’s long-term vision and strategic direction. As Chairman, Olivier will work closely with Martin to ensure a seamless transition and sustained momentum.

Commenting on the leadership transition, Olivier expressed confidence in Martin’s ability to lead Moneythor through this next chapter of growth. He stated, “I am incredibly proud of what we have achieved at Moneythor over the last 11 years. As I transition to the role of Chairman, I have full confidence in Martin’s leadership capabilities and vision for the future. Together, we will continue to drive innovation, foster growth, and deliver exceptional value to our customers.”

Martin added “I am honoured to join Moneythor at such an exciting time in its journey. Under Olivier’s leadership, Moneythor, has achieved great success and built a strong foundation upon which I look forward to growing. Together, we will chart a course for continued success and solidify Moneythor’s position as a leader in the financial services space.”

The post Moneythor Welcomes Martin Frick as New CEO to Drive Strategic Growth appeared first on Moneythor.

Moneythor, the leading provider of real-time, personalised engagement and loyalty solutions for banks and fintech firms today announced, that its technology has been deployed by Axis Bank, one of the leading private sector banks in India, to bring real-time personalised, actionable and contextual experiences to its customers. Through this partnership, Axis Bank aims to increase customer engagement and enhance their overall banking experience.

Axis Bank has implemented Moneythor’s digital engagement platform to deploy real time contextual nudges and engage in animated year end wrap solutions, to encourage customers to try different journeys on mobile banking app. By leveraging Moneythor’s digital solutions, the Bank will process data in real time, manage the large scale information, and transactional data. 

Speaking of the partnership, Balaji N, President and Head – Business Intelligence Unit at Axis Bank, commented “At Axis Bank, our primary focus is to deliver personalised, seamless, and engaging digital experience to our customers. By leveraging Moneythor’s technology, we can build a best-in-class personalisation engine, unlock new opportunities for growth, deepen customer relationships, and drive sustainable competitive advantage in the digital world. Through the adoption of intelligent automation initiatives, we will strengthen our value proposition and deliver engaging personalised programs on a large scale.”

Olivier Berthier, CEO of Moneythor, added “We are delighted to partner with Axis Bank to bring our all-in-one real-time personalisation solution to customers in India. Axis Bank is transforming the digital banking experience for its customers and we are excited to be able to support them in this endeavour through our personalisation & engagement engine dedicated to digital banking services. Additionally, this is Moneythor’s first large scale deployment in India and we look forward to expanding the capabilities of our solution in what is a hugely exciting market for us.”

The post Axis Bank deploys Moneythor’s cutting edge personalisation engine appeared first on Moneythor.

Dubai & Singapore, 17th April 2024 – Moneythor, the leading provider of all-in-one personalisation solutions for financial services, today announced a strategic partnership with YOUGotaGift, the leading marketplace for digital gift cards in the MENA. 

This collaboration brings together YOUGotaGift’s extensive digital gift card catalogue and Moneythor’s data-driven and personalised loyalty programs to deliver tailored rewards and eGift Cards to MENA customers from a variety of relevant vendors in the region. 

Moneythor’s AI-powered engine allows for the creation and delivery of highly personalised loyalty campaigns to customers. These campaigns are tailored based on transaction data and a variety of customer behaviours, actions, and insights. 

The seamless setup between Moneythor’s back-office tool and YOUGotaGift’s catalogue of digital Gift Cards enables bank employees to quickly set up hyper-personalised and pan-bank loyalty campaigns and rewards programs, saving time and increasing efficiency.  

Speaking on the partnership, Husain Makiya, Co-Founder and CEO at YOUGotaGift, commented “We are dedicated to helping brands reach a wider mix of customers. Through our partnership with Moneythor, banking customers will now have the option to enjoy a broad choice of digital gift cards from our extensive network of 900+ brands across MENA.” 

Olivier Berthier, Moneythor Co-Founder and CEO added “We have seen substantial growth and adoption of loyalty programs by financial service providers across the MENA region. We are very pleased to be working together with YOUGotaGift, the region’s top marketplace for digital gift cards as we are confident in their technology and service quality. Through this partnership we look forward to delivering more loyalty campaigns and rewards programs to customers and driving measurable business results for our clients.” 

About Moneythor 

Moneythor provides an all-in-one personalisation engine for financial services that delivers actionable data-driven insights, recommendations, and nudges to support the entire customer journey from acquisition to activation to engagement. Examples of these include money management nudges, budgets, savings goals, predictive forecasts, financial literacy material, relevant offers, referral campaigns, gamification, loyalty programs and more.  

Headquartered in Singapore, Moneythor is also present in Paris, Dubai, Sydney and Tokyo. Moneythor’s broad geographical footprint includes financial institution clients in Australia, Canada, France, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Saudi Arabia, Singapore and the UAE.  

About YouGotaGift 

YOUGotaGift is the leading marketplace for digital gift cards, and the partner of choice for consumers and businesses in MENA. We are transforming prepaid cards to Branded Currency across gifting, incentives & payments to drive acquisition, build engagement, and increase loyalty. With value creation at its core, YOUGotaGift offers unparalleled consumer experiences, and incentives & merchant solutions for a network of 900+ Brands, 2,000+ Corporates including 40+ major Loyalty Programs. 

The post Moneythor and YOUGotaGift Partner to Deliver Personalised Customer Loyalty Campaigns Across the MENA Region appeared first on Moneythor.

We have always pushed ourselves to not only keep up with but stay ahead of this change.

Today, we offer a fully-fledged all-in-one personalisation engine designed to engage customers throughout their end-to-end journey with their financial institutions, not just at one moment in time. Over the years, we have added support for many use cases beyond money management & transaction enrichment, such as contextual marketing capabilities, Open Banking, advanced loyalty management, complex referral programs and fully configurable gamification techniques. We stand out as the only provider in our space with such a broad offering.

One platform. Many use cases. Flexible to a bank’s internal needs.

Now, it’s time to look and sound the part.

And so, we are introducing our new brand, designed to showcase our dedication to continuously innovating the digital bank-customer relationship.

The New Moneythor

Our new look is sleek, clean and mature. We have chosen colours that are energetic but sophisticated and bring our message and story to life. We chose various shades of green as an expression of progress and growth.

We needed to bring movement into our design, after all, we are an engine, constantly moving forward and evolving. Our design needed to be representative of this. And so, you will see the flowing ribbon graphic throughout our assets and website as reference to this movement and evolution.

We have simplified our logo but equally have added a new layer to it. No longer just our brand name, but a succinct insight into all that our solutions can do.

The Engagement flywheel – Acquire. Activate. Engage.

As we evolved as a business, it became clear to us that customer journeys offered by banks were traditionally siloed. One part of the journey was personalised while the rest of the journey was not.

The problem is that customers don’t know that one of the bank’s business line signs them up, another manages their credit cards while others focus on their deposits, investment needs, financial wellbeing content & education, and more, all sitting on entirely different floors.

The concept of the engagement flywheel was born to align the different product-agnostic stages of the banking journey to ensure that remarkable customer experiences are delivered continuously, creating momentum and generating sustainable and profitable growth for financial institutions.

We believe that the small actions at each stage are what create the biggest reactions over time.

Acquisition is good. Activation is better. Engagement is best.

We are excited and looking forward to this next phase in our journey. So, the question is, are you interested in thinking bigger and bolder when it comes to digital engagement and personalisation for your banking customer journeys?

Check out our new website to find out more.

The post Bigger, Bolder, Sleeker. Meet the New Moneythor Brand. appeared first on Moneythor.

Since partnering in 2018, Moneythor and ANZ have worked together on numerous use cases and nudges with the goal of helping customer’s to manage their money digitally.

ANZ serves over 8.5 million customers, making it one of the 4 biggest banks in Australia. ANZ aims to provide its customers with rich digital experiences that help them to improve their finances.

They wanted to find a vendor that could help them to unlock the power of data and analytics to help their customers better understand where their money is going and assist them in building saving habits.

We recently caught up with James Wynn, Moneythor Product Owner at ANZ, to hear more about how Moneythor and ANZ have worked together over the last 5 years to bring personalised financial insights, recommendations, and insights to millions of Australian customers.

The post Moneythor Client Story | ANZ appeared first on Moneythor.

In a recent study conducted in collaboration with Fintech Futures, Moneythor uncovered a global challenge among banks: the struggle to implement successful acquisition strategies and to nurture post-acquisition engagement. According to the survey, only 23% of financial institutions deem their acquisition methods effective. Furthermore, the research disclosed a concerning 15% drop-off rate among newly acquired customers within three months, with a lengthy 12-month average timeline required for a customer to become profitable.

In response to these challenges, Moneythor has pioneered the concept of Customer Activation Management (CAM), which proposes a systematic process that encompasses customer acquisition, engagement, and motivation, all aimed at encouraging active and effective usage of financial products and services while addressing customers’ financial wellbeing ambitions.

Bringing the concept to life, Moneythor has launched its Customer Activation Management platform, a set of features designed to seamlessly integrate with any core banking systems. This platform enables financial institutions to effectively acquire and activate customers simultaneously, leading to increased product adoption and usage.

The platform offers a range of features including advanced referral management, points, vouchers and gift cards, cashback, challenges, and gamification techniques.

Speaking on the launch, Moneythor’s CEO, Olivier Berthier, commented “We are excited to bring our suite of modern activation features to the market. We firmly believe that banks and fintech firms are being underserved with the legacy techniques and products available to them resulting in missed opportunities to enhance adoption and utilisation of their services. Our recent research underscores the struggles banks face in ensuring long-term customer profitability, and we firmly believe that Customer Activation Management, along with our platform, present the definitive solution to these challenges.”

Moneythor are displaying their Customer Activation Management platform at Singapore FinTech Festival on 15-17 November.

The post Moneythor launches Customer Activation Management Platform appeared first on Moneythor.